Brooke stocking shelves in the Wellness department

Big News for Natural Health Products in Canada!

We’re thrilled to share a major win for the natural health community! On September 8, 2025, Health Canada released its Red Tape Reduction Report, announcing long-awaited changes that will make it easier for Canadians to access safe, effective Natural Health Products (NHPs).

What’s Changing?

Health Canada is streamlining the way NHPs are approved and monitored. That means:

  • A simpler registration process for new products
  • Flexible, risk-based monitoring that focuses oversight where it’s needed most
  • Clearer, more adaptable labelling rules
  • Fewer pre-market approval steps, with more emphasis on post-market safety

These updates are designed to reduce red tape, encourage innovation, and help trusted retailers like us bring you the products you love—faster and more efficiently.

Why It Matters

Over 37 million Canadians rely on NHPs to support their health and well-being. This reform is a direct result of nearly three years of advocacy led by the Canadian Health Food Association (CHFA), representing voices from across the industry—including ours.

The inclusion of NHPs in this report shows that the Minister of Health, The Honourable Marjorie Michel, recognizes the vital role these products play in both personal health and Canada’s economy. It’s a clear signal that our sector is being heard and valued.

What It Means for You

As your trusted source for natural health products, we’re excited about what this means:

  • Faster access to new and innovative products
  • Clearer, more user-friendly labels
  • Continued commitment to quality and safety

We’ll keep working closely with our partners and regulators to ensure these changes translate into real benefits for you.

Thank you for being part of this journey. Your support helps drive positive change, and we’re proud to serve a community that believes in the power of natural health.