written by
Brooke Whitman-Roberts
Wellness Manager
Thoughtfully Crafted Skincare, Rooted in the Kootenays
At your co-op, we love to celebrate our local makers and shakers, and few embody the heart of the Kootenays quite like Mooi Natural Essentials.
Based right here in Nelson, Mooi is a small-batch skincare company dedicated to creating handmade, natural, and ethical body and beauty products. “Mooi,” meaning “beautiful” in Dutch, is a nod to the founder’s heritage and deep roots in the Kootenay region. Founded over a decade ago in nearby Harrop, the business began with a simple goal of creating affordable, natural sunscreen for her family and has since grown into a trusted local brand. Built through community connection, customer feedback, and a passion for clean ingredients, Mooi continues to evolve while staying grounded in its original values of sustainability, quality, and care.
Inspired by Nature, Crafted with Care
Surrounded by the serene lakes and mountains of the Kootenays, Mooi draws inspiration directly from the landscape we call home. Some of their ingredients are even harvested locally, making their products not just skincare—but a reflection of place.
Over the years, Mooi has carefully evolved and perfected their formulas to meet professional-quality standards, while staying true to their foundational values: clean ingredients, ethical sourcing, and sustainability.
All products are:
- Made in small batches for freshness and quality
- Free from parabens, phthalates, petroleum, silicones, mineral oils, SLS, propylene glycol, and nanotechnology
- Tested on friends, not animals
The result? Skincare you can feel good about inside and out.
Let’s explore some of our customer favourites!
Hyaluronic Lift Serum
This lightweight, oil-free gel serum is a hydration powerhouse. Featuring hyaluronic acid, it helps draw moisture deep into the skin for a plump, smooth appearance.
Key benefits:
- Deep hydration without heaviness
- Helps firm and tighten with caffeine and white tea extract
- Calms and soothes with calendula and aloe
- Brightens with natural fruit extracts
Why we love it:
Hyaluronic acid can hold up to 1,000 times its weight in water, making it one of the most effective hydrating ingredients available. Combined with antioxidant-rich botanicals, this serum delivers both immediate and long-term skin benefits.
Rejuvenating Face Cream
A truly nourishing cream that leaves skin soft, radiant, and visibly more youthful.
Key benefits:
- Rich in antioxidants like white tea and vitamin E
- Supports cell regeneration with nutrient-dense plant oils
- Provides deep hydration without clogging pores
- Helps reduce the appearance of fine lines
Ingredient highlights:
- Argan & rosehip oils: support elasticity and repair
- Evening primrose oil: helps balance and soothe skin
- Carrot seed oil: known for its rejuvenating and protective properties
Why we love it:
Despite its richness, this cream absorbs beautifully, making it perfect for daily use across all skin types.
Facial Oil
A beautifully balanced oil designed to hydrate, restore, and protect.
Key benefits:
- Locks in moisture and enhances glow
- Helps reduce fine lines and signs of aging
- Works as both a moisturizer and cleansing oil
- Ideal for use with facial massage or jade rolling
Ingredient highlights:
- Bakuchiol: a plant-based alternative to retinol, known for smoothing skin without irritation
- Squalane: mimics the skin’s natural oils for lightweight hydration
- Blue tansy & chamomile: calm inflammation and redness
Why we love it:
This oil delivers all the benefits of a retinol-style product without the sensitivity making it ideal even for more delicate skin types.
Eye Elixir
A gentle yet effective treatment designed specifically for the delicate eye area.
Key benefits:
- Hydrates and plumps fine lines with hyaluronic acid
- Helps reduce puffiness and dark circles with caffeine
- Firms and smooths with paracress extract (a natural “botox-like” botanical)
- Soothes and calms with chamomile and green tea
Why we love it:
This lightweight elixir targets multiple signs of fatigue and aging, leaving the eye area looking brighter, smoother, and well-rested.
Treatment Serum
A multi-functional serum designed to refine, brighten, and strengthen your skin.
Key benefits:
- Improves skin tone and texture with niacinamide
- Firms and smooths with paracress and bakuchiol
- Boosts hydration with hyaluronic acid and pro-vitamin B5
- Calms inflammation with calendula and chamomile
Ingredient highlights:
- Niacinamide (Vitamin B3): helps minimize pores, even skin tone, and strengthen the skin barrier
- Neroli & clary sage: provide a subtle, uplifting botanical aroma while supporting skin balance
Why we love it:
This is a true “all-in-one” serum perfect for anyone looking to simplify their routine without sacrificing results.
Mooi Natural Essentials isn’t just about beautiful skin; it’s about intentional living. From ethically sourced ingredients to small-batch production, every decision reflects a commitment to health, sustainability, and community. Beyond facial care, Mooi also offers a thoughtful range of everyday essentials including natural sunscreen, bug spray, body lotions, perfumes, and more. When you choose Mooi, you’re supporting a local Nelson business with thoughtful, planet-friendly practices.
For more support, stop by your Wellness Department and speak with our knowledgeable team.
