from garden to shelf
CELEBRATING WHOLE EARTH & SEA
From the ground up: Why we carry Whole Earth & Sea
At your Kootenay Co-op, we take pride in showcasing brands that embody the values we live and breathe – sustainability, transparency, and truly nourishing products. Whole Earth & Sea is a standout example of what happens when science and nature work in harmony. This BC company is rooted in the simple but powerful philosophy that the best nutrition begins in the soil. From carefully tended organic gardens to meticulously crafted supplements, Whole Earth & Sea brings a level of integrity and care that you can feel good about supporting every day.
Gardens & Growing Practices
What sets Whole Earth & Sea apart begins long before their products reach the shelf. At the heart of the company are their own certified organic Factors Farms near Armstrong, BC, where fruits, vegetables, and herbs are grown in nutrient-rich soil without synthetic pesticides or fertilizers. Their commitment to regenerative farming practices helps protect biodiversity, build soil health, and reduce environmental impact. Rather than relying on generic ingredient sourcing, they harvest at peak ripeness and use advanced, low-heat extraction techniques to preserve vital nutrients. The result is a line of supplements that truly reflect the vitality of whole foods they come from.
Sustainability & Environmental Commitment
The farming practices at Factors Farms emphasize soil regeneration and water conservation, helping create a resilient ecosystem for future generations. From using heirloom, non-GMO seeds to weeding and harvesting by hand, Whole Earth & Sea ensures the greatest possible potency and show their dedication to a responsible, regenerative approach to cultivating the earth. Packaging follows the same logic. Most products ship in glass bottles, amber-tinted to protect against UV light. The larger powder formats use post-consumer recycled plastic – not as a compromise, but because at that size and weight, recycled plastic has a lower environmental footprint than glass. That’s a distinction worth making, and they make it clearly.
What draws us to brands like this is the pattern of decisions – not any single feature, but the consistency. It adds up to something you can trace from soil to bottle.
Everyday Wellness: Multivitamins for Every Life Stage
WES Multi (women’s, men’s, women’s 50+, men’s 50+, prenatal)
Whole Earth & Sea’s multivitamins are a cornerstone of their lineup, crafted to support wellness at every stage of life. Their Men’s and Women’s multivitamins are formulated with whole food-based nutrients to support energy, immune function, and overall vitality. For those 50+, their specially tailored formulas address changing nutritional needs with added support for bone health, heart health, and cognitive function. Expecting mothers will appreciate their Prenatal multivitamin, which delivers essential nutrients like folate, iron, and DHA-supportive ingredients from plant-based sources.
A standout feature in these multis is their Farm Fresh Factors™, a blend of organic, farm-grown fruits and vegetables such as kale, broccoli, carrots, apples, and berries. These ingredients are gently concentrated and included to provide naturally occurring phytonutrients, antioxidants, and supportive co-factors that enhance nutrient absorption and utilization. Rather than simply delivering vitamins in isolation, these multis reflect the complexity and intelligence of whole foods, helping the body recognize and use nutrients more effectively.
Herring Gold: Omega-3, Elevated
WES Herring Gold 1000mg
For omega-3 support, Whole Earth & Sea’s Herring Gold offers something truly unique. Unlike conventional fish oils derived from sardine, anchovy, or mackerel, this formula uses herring roe (fish eggs), a rich and highly bioavailable source of omega-3 fatty acids. Herring roe naturally contains DHA and EPA bound to phospholipids; the same type of fat found in human cell membranes.
This phospholipid form may support enhanced absorption and utilization in the body compared to standard triglyceride or ethyl ester fish oils. It also delivers additional nutrients found in roe, such as choline and naturally occurring antioxidants. The result is a more comprehensive omega supplement that supports brain health, eye health, and cellular function, while also being sustainably sourced from Norwegian spring-spawning herring.
Deep Ocean Minerals: Trace Elements That Matter
WES Deep Ocean Minerals
Often overlooked but incredibly important, trace minerals play a key role in hydration, cellular function, and overall vitality. Whole Earth & Sea’s Deep Ocean Minerals provide a broad spectrum of naturally occurring minerals sourced from pristine ocean waters.
This includes essential macro-minerals like magnesium, calcium, and potassium, alongside trace elements such as zinc, selenium, iodine, chromium, and boron. These minerals support electrolyte balance, nerve signaling, muscle function, and metabolic processes throughout the body. Because modern soil depletion can reduce mineral content in food, supplementing with a full-spectrum mineral complex like this can help restore balance and support optimal hydration and energy production.
Greens & Protein: Nourishment Made Easy
WES Greens, Protein & Greens, Protein & Greens Bar
For busy days or when you need a quick nutritional boost, Whole Earth & Sea offers a vibrant greens powder packed with organic vegetables, grasses, and algae such as wheatgrass, barley grass, spirulina, and chlorella. These ingredients provide chlorophyll, antioxidants, and phytonutrients that support detoxification, energy, and overall vitality.
Their commitment to whole food nutrition extends into their protein and greens blends, which combine plant-based fermented protein sources like pea protein, rice protein, and pumpkin seed protein. These complementary proteins provide a balanced amino acid profile to support muscle repair, satiety, and daily energy needs. You’ll also find nourishing ingredients carried through into their protein bars, offering convenient, on-the-go nutrition without compromising ingredient quality, making it easier than ever to fuel your body with whole food goodness.
Purity & Transparency: ISURA Testing You Can Trust
To further reinforce their commitment to quality and transparency, Whole Earth & Sea products undergo rigorous third-party testing through ISURA®, one of the most trusted verification programs in North America. ISURA testing screens for over 600 potential contaminants, including pesticides, heavy metals, and residual solvents, while also verifying label accuracy and ingredient potency. This means that what’s on the label is exactly what’s in the bottle—nothing more, nothing less. This adds an extra layer of confidence, ensuring that every product meets exceptionally high standards for purity, safety, and authenticity.
For more support, stop by your Wellness Department and speak with our knowledgeable team.
